SELLER REPRESENTATION

O ur team has sold hundreds of homes. To be brief, we’ve got chops. To be clear, getting a home sold requires that three polished skills be put into effect for every transaction. To be smug, we’ve got those skills in spades.

Pricing: Most homes are hardly priced appropriately. Our approach, however, is different than most. We use a method termed highest price analysis, in which we scrutinize pertinent homes in three categories;

  • sold homes, as per the criteria of an appraiser,
  • homes that are currently under contract, and [most importantly]
  • the current, active competition.

We’ve got a keen understanding of exactly how these categories relate to one another. That knowledge, paired with some savvy data interpretation, is what enables us to price your home aggressively enough to sell, and get top dollar for the property.

Advertising: Ours is decisively unparalleled. All told, the approach is a team effort, but we prefer to have a dedicated eye on this particular facet of our business. To that end, we have an in-house listing coordinator — a person who skippers all daily marketing on a multitude of websites, both real-estate based and otherwise. Daily posts are made on sites that garner mass traffic, such as Craigslist, and we keep clients involved via weekly, emailed market reports showing updates and feedback. Our CallKrisandKim.com site [where homes are featured on our blog] has seen over 70,000 visitors since its overhaul and re-launch just one year ago, and we’re gaining new followers every day. Design and aesthetic are of paramount importance; to that end, our photography, online presence and marketing materials illustrate that point impeccably. See below for some examples of our marketing approach, or take a look at our sold homes, active listings or press section to see how we compare to the competition.

Negotiating: It may be taught, but little can compensate for mileage and practice. Over the last 7 years, we’ve negotiated over 1,000 successful transactions for our brokerage and students. If brevity were the order of the day, we’d simply say we’ve learned what works and what doesn’t. Details unraveled, our representation knows no bounds and services all needs; from first-time buyers to savvy investors, starter homes to million-dollar mansions, rentals to purchases — we practice the same passion and commitment, regardless of transaction- or project-type. Sum and substance, we represent our clients with the same fastidious dedication we’d employ in representing ourselves.

 

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